A Great Business Name – Don’t Underestimate Its Importance
Choosing a good quality, memorable business name is one of the the most critical decisions that you will make in the early stages of your new enterprise. The value of brand has never been more well understood than it is today, and in our media-overloaded culture it’s a challenge from the start to make yourself a visible presence, regardless of the business in which you are engaged. The name you choose is the foundation upon which all other marketing and advertising efforts will be built, after all.
Naturally the Internet is a huge resource for arriving at a catchy name for your business. Random name generators are free, and they are excellent tools for finding word combinations of which you might never have thought. Some time spent with one, creating a large list of potential candidates for your new name is a good idea.
Remember that generally shorter is better, and that vivid, descriptive nouns and verbs helps create a mental picture of a dynamic, interesting force in a given market. Be sure and solicit the suggestions of sharp friends to increase your chances of hitting upon that single burst of inspiration – whoever dreams it up – to come up with a great name.
Another thing to keep in mind that should be fairly obvious nowadays is to make very sure that your shortlisted candidates are available as domain names, preferably dot-coms. It is no longer trendy or convenient to have a website established that matches your business name: even if online commerce is not your focus you will have a website and it has to be easy to find.
It’s vital to use your new name as a force to capture mind share, by turning random visitors into your website or passersby in front of your brick-and-mortar business, into customers. Naturally you’ll be responsible for closing all sales, but don’t waste the potential that a really outstanding business name has for bringing people in through the front door. It’s probably as much art as it is science, but it’s no theoretical business game, either. You’ll put so much effort into this new enterprise of yours that branding it properly is very serious business indeed.
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