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Archive for the ‘Marketing’ Category

Unless you’ve got financial backers, your early marketing efforts are going to have to cost something between not much and nothing. That isn’t such a bad thing, though. I’ve found that most marketing dollars are wasted.

When I was launching my first business and thinking about how to promote it, spending money on advertising just wasn’t an option. But I needed a way to let people know about my product, to get them to trust me, and to convince them to buy.

It turns out blogging is one of the best cheap ways to get the word out about a new business.

Here are three ways that blogs (yours and others’ ) can bring new customers to your business:

1. Blogging establishes your credibility.

Whether you’re selling small business consulting or wind power generation kits, publishing articles about your product or service lets your prospect know that you know what you’re talking about. And if you know what you’re talking about, their fear of wasting their money and time with your product/service is diminished.

Before my business partner and I tried to sell expensive business coaching, he spent nearly a year publishing high value articles on his blog. He gave away huge amounts of insight and support for free before we ever asked a single person to make a purchase.

When we finally did announce that we were offering an expensive consulting package, we had dozens of people express interest the first day we made the announcement. All that pent-up demand was the result of the credibility and good will he had established with the blog.

2. Blogging triggers reciprocity.

When my partner was blogging – giving away all that free information and insight – he was adding value to his readers without asking for anything in return. The more he gave, the more grateful his readers became. The more grateful they became, the more they had a desire (whether conscious or subconscious) to repay him.

This is called the “law of reciprocity.” When you give someone something of value, their instinctive response is to feel like they owe you something in return. That doesn’t mean every one of them will buy from you, but it might give them the little push they need to seriously consider making a purchase. And if your product offers real value, getting enough people to seriously consider a purchase is enough to grow a successful business.

3. Blogging creates word of mouth marketing.

If you’ve added value to your readers with high quality content, thereby triggering reciprocity, one of the ways they’ll want to give back to you is to refer other people to your blog. This leverages one of the other simple realities of human nature – we all want to look smart and in touch. If your content is high quality, your readers have an opportunity to look very smart to their friends (and maybe their blog readers) when they send people your way. They’re trying to look smart by associating themselves with you and your content.

On the web, these referrals are usually in the form of links. You write great stuff, your readers read it, then they link to it from a variety of other places: their blogs, their facebook pages, google+ pages, twitter, forums, etc. This is digital word of mouth marketing. It’s cheap (in dollars), and extremely powerful.

Effective marketing on a budget is possible – you just have to think about ways to spend time instead of spending money (which you don’t have). If you do it right, blogging is a perfect way to invest your time and build your business.

Most good business owners in the multi level marketing arena understand that multi level marketing software is essential to grow their business. However, as a small business owner, you should understand that the real profit is in having other people generate funds for you, and keeping this fact in mind, you should make sure that any software you buy should boost your profits as well as being the… Continue reading

No matter what the size of a company, the business owner probably realizes that there is nothing more important than brand awareness and advertising. This is how new customers are acquired, which in turn results in more revenue for the business. Advertising budgets can be tricky things, and many business owners with limited funds must carefully consider the best way to spend their advertising dollars.

Using advertising flags is… Continue reading

There are many ways you can promote your company’s products and services. An important way of promoting them is by attending fairs and promotional events for services and products in your field. For example, every year in New Delhi, India a worldwide book fair is held to promote and sell all kinds of books. If you want to sell your products you have to learn to be aggressive about advertising… Continue reading

There are millions of people that currently participate in affiliate marketing today; the Internet has always been known to provide different ways of making money. One of the most common ways is to sell products that belong to other companies. This basically focuses on your ability to sell a product.

When you run a website, you are able to reach thousands or millions of viewers every month. Each one… Continue reading