Marketing For Dentists On The Internet
Are you a dentist who just started your very own private practice? If this is the case, then congratulations – your leap into the entrepreneurial world will reap you the rewards that most dentists will never even dream of accomplishing throughout their entire careers. But don’t get the dollar signs flashing before your eyes just yet. For most dentists with their own private practice, the start-up phase is generally regarded as one of the most difficult times in business. You have one single challenge during this time: perform the best strategies of marketing for dentists so you can continuously bring in a steady stream of new patients every single month.
If you focus on bringing in new patients, the majority of them will come back over their lifetimes – making their overall lifetime value worth tens of thousands of dollars. The good news is, that means you can afford to spend more than the average entrepreneur to bring in a new patient. But how would you actually go about getting these patients to walk in through your clinic’s doors? Most dentists will do what every other dentist does, and that would be to advertise in the Yellow Pages under the dentist category, or buy large space advertisements in the local newspaper. While those two methods will do just fine, it is a foolish move to rely on them solely for your new patient acquisition strategy. Why is this the case? Because less and less people are using the phone directory to find local services. And with newspaper readership at an all-time low, the chances of having people see your advertisement is even lower than ever.
What can a dentist like you do to bring in more patients? We advise that you pay attention to developing an online publicity campaign. What you can do is to build a website that advertises your clinic. Talk about the services you perform (whether it’s teeth whitening, porcelain veneers, cosmetic dentistry – you name it), post pictures of your clinic, and include information about your staff. What you will then do is to optimize your website for local keywords; so for example, if you’re a dentist in North Vancouver you will want to get links to your website using “dentist North Vancouver” as your anchor text. This will allow your website to rank higher in search engines like Google, Yahoo! or Bing when someone searches using that keyword.
There are hundreds (if not thousands) of people using search engines to search for dentists in your city. If you’re not taking advantage of this demand by making sure they can find your information, then you are losing out on a huge stream of potential patients every month.
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